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VANTAGE-OTC LABS · STUDIO
VANTAGE-OTC LABS Studio
LIVE · ACCESS GUARDED
01The studio · where things are made

The kitchen, not the showroom.

This is the private workspace for Vantage-OTC Labs in-flight work. Mockups land here first, get critiqued, iterated, and only after they're ready do they graduate to the public Labs page or to production. Everything you see is draft, confidential, and behind authenticated access — the URL alone gets a stranger only as far as the Cloudflare sign-in screen.

2
Documents · in review
Concept + Launch plan
5
Decisions · pending
See bottom of page
T−22
Weeks to Wave 1
27 Oct 2026
UK · NL · CH
Phase 1 markets
Locked 2026-05-21
02In-flight documents

Two documents · both in review · awaiting decisions

The concept document establishes what we're building. The launch plan establishes how we get it to market. Both are paired — read them together.

CONCEPT · UX + COMMERCIAL

Vantage-OTC Labs · Seasonal Health Intelligence™

In review
The full product concept — seven modules across environmental and calendar seasons. Pollen Pulse™ · Sun Shield™ · Flu & Cough Watch™ · Holiday Stomach Watch™ · Sleep Rhythm Watch™ · Quit Watch™ · Weight Reset Watch™. Includes desktop widget, retail and pharmacy dashboards on real MacBook Pro hardware, four embed sponsorship variants, the three-role branding model (producer + sponsor + retailer), and the strategic-resolution panel.
7 modules 3+4 env / cal 2,795 lines 11 stages Real MBP 14" 12-month Gantt
Last updated · 21 May 2026 · concept v1 Open
PROGRAM · 18-MONTH PLAN

Launch Plan · 4 waves · UK · NL · CH

In review
The operational counterpart. 18-month Gantt covering Foundation + 7 modules · 4 launch waves (Oct 26 · Dec 26 · Mar 27 · May 27) · per-widget critical paths with red-flagged drivers · 8-stage sales funnel with cycle times · target sponsor and retailer pipelines · 9-row risk register · 6 named decision gates · the asks that have to be true by next Monday for October to hold.
4 waves 3 markets P1 1,543 lines 9 sections 6 gates ~€90k Phase 1
Last updated · 21 May 2026 · plan v1 Open

Planned · not yet drafted

The documents that come next once decisions in the panel below are locked. Each will land in this Studio for review before any external use.

DOC 03
Sponsor pitch deck
~2 weeks · post foundation lock
DOC 04
Embed widget JS bundle
~3 weeks · technical prototype
DOC 05
Partner brief · Bayer / Reckitt
~1 week each · per-sponsor
DOC 06
MSA + DPA · contract templates
~4 weeks · with external counsel
02BCategory briefs · AFC + OTC1–OTC4

Category briefs feed the widgets — and arm the sponsor pitches.

Each Vantage-OTC Labs widget rests on a category brief that maps active ingredients, OTC1–OTC4 tier per market, demand profile, sponsor map, and methodology. P1 briefs (the two below) feed Wave 1 widgets shipping 27 Oct 2026. Climate Category and earlier MPIF briefs live at the public-Labs `mpif-labs` surface; new briefs land here in Studio first.

P1 · WAVE 1 · FW

Cough · Cold · Flu

Draft v1
Respiratory category that powers Flu & Cough Watch™. Strepsils · Lemsip · Vicks · Sudafed · Otrivin. Reckitt master agreement is the highest-leverage sponsor move — covers 3–4 brands in one conversation.
3 markets 6 ingredients 2.5–3.2× multiplier Oct–Mar peak Reckitt anchor
Drafted · 22 May 2026 · placeholders for AFC + OTC1–OTC4 Open
P1 · WAVE 1 · QW

Smoking Cessation

Draft v1
N07BA nicotine-replacement category that powers Quit Watch™. NiQuitin · Nicotinell · Nicorette. Haleon owns 2 of 3 anchor brands · one master conversation covers two brands across all 3 markets. Jan 1 = biggest single-day NRT spike of the year.
3 markets 5 formats 4.8× multiplier Jan 1 + Stoptober Haleon anchor
Drafted · 22 May 2026 · placeholders for AFC + OTC1–OTC4 Open

Pipeline · category briefs · 4 more to draft

Sequenced by launch wave timing — see the launch plan for deadlines. Existing categories at `labs.vantage-otc.com` (Allergy · Analgesics · Digestive · Climate) are templates we reuse, not redo.

CAT · P2 · WAVE 2
Festive GI · Holiday Stomach
deadline mid-Oct 2026 · Gaviscon (Reckitt) anchor
CAT · P2 · WAVE 2
Weight Loss · diet
deadline mid-Oct 2026 · Alli (Haleon) anchor
CAT · P3 · WAVE 4
Sun · SPF · UV
deadline mid-Feb 2027 · Nivea (Beiersdorf) anchor
CAT · P4 · cross-module
Topical pain
flexible · Voltaren / Deep Heat / Tiger Balm

Already at `labs.vantage-otc.com` (now gated) · Allergy (feeds Pollen Pulse™) · Analgesics (systemic only · feeds cross-module) · Digestive · Climate · per-country MPIF assessments. Categories don't get re-drafted unless the doctrine changes.

03Decisions pending · what's blocking

Five decisions sit between today and the foundation phase.

None of them are large or expensive. Most are 5-minute confirmations. They're listed so the founder can sweep them in one session and unblock the next two weeks of work.

Decisions awaiting founder · 2026-05-21

Ordered by criticality — top three are urgent (block start of Foundation phase), lower two have softer deadlines.

D1 · URGENT
Open Bayer (Claritin) outreach
Bayer sponsorship cycle is 6-9 months. To activate Pollen Pulse™ in Feb 2027, the first contact must go out in July 2026 latest. Founder makes intro.
D2 · URGENT
€30k tranche 1 commitment
First budget tranche covers Foundation phase: TM filings, brand mark, pricing validation, pitch deck, sponsor contract template. Six weeks of work, ~€25k of cost, ~€5k buffer.
D3 · URGENT
Confirm 7 module names final
Pollen Pulse™ · Sun Shield™ · Flu & Cough Watch™ · Holiday Stomach Watch™ · Sleep Rhythm Watch™ · Quit Watch™ · Weight Reset Watch™ — all 7 lock for trademark filing.
D4 · WARM
Engineering bench confirmed
2 FTE × 5 months for Wave 1 build (1 backend, 1 frontend). Decision needed by week 4 (mid-June) to start build week 5.
D5 · COOL
Wave 1 = double (FW + QW) or triple (+ PP-preview)?
Triple adds 4 engineering weeks, enables Bayer commercial conversation in July, makes "first-to-market for hayfever" defensibly true on Oct 5, 2026. Decision OK to defer ~2 weeks.
·Change log · what shifted this week
DATE
CHANGE
TYPE
21 MAY 2026
Studio launched. Cloudflare Access wall live · `studio.vantage-otc.com` · authenticated single-user access · concept mockup + launch plan deployed here for review.
NEW
21 MAY 2026
7th module added. Weight Reset Watch™ (terracotta · A08 · Alli sponsor candidate) added to platform. 12-month Gantt extended to 7 rows. Hero triad restructured to 3+4 split.
NEW
21 MAY 2026
Phase 1 markets revised. NL · BE · DE · UK → UK · NL · CH. Switzerland added as premium third market · Belgium and Germany deferred to Phase 2 (post-learnings).
DECISION
21 MAY 2026
Three-role branding locked. Producer (Vantage-OTC Labs · always-on) + OTC sponsor (Claritin / Strepsils / etc.) + Retailer host (Boots Hayfever Pulse / Kruidvat Griep Widget). Each role independent; data identical across all instances.
DECISION
21 MAY 2026
Calendar modules added. Platform expanded from 3 environmental to 6 modules (then 7). Holiday Stomach Watch™ · Sleep Rhythm Watch™ · Quit Watch™ all anchored on calendar (Christmas / DST / Jan 1) rather than weather.
NEW
21 MAY 2026
Pain & fever positioning. Panadol / Nurofen / Advil / Aleve / Aktren — kept OUTSIDE the 7 modules. Sold as Tier 03B cross-module multiplier sponsorship (~€42k/yr/market).
DECISION
21 MAY 2026
Hayfever first-to-market strategy. First-to-market = commercial position, not technical. Bayer Claritin conversation starts July 2026. Pollen Pulse™ ships preview-mode in Oct 2026 · commercial activation Feb 2027.
DECISION
21 MAY 2026
10 sponsor + retailer logos staged. Claritin · Strepsils · Lemsip · Benadryl · Boots · Vicks · Panadol · Vantage-OTC Labs · Nurofen · Aleve. Pending: Nivea · Advil · Aktren · Kruidvat · Gaviscon · ZzzQuil · NiQuitin · Nicotinell · Nicorette · Alli · XLS Medical · Slimfast.
UPDATE

Brand assets staged · 10 logos on disk

The logos already in /assets/brands/ and live in the concept mockup's embed variants and sponsor calendar.

Claritin
Pollen · Bayer
Benadryl
Pollen UK · Kenvue
Strepsils
Flu EU · Reckitt
Lemsip
Flu UK · Reckitt
Vicks
Flu EU · P&G
Panadol
Pain · GSK
Nurofen
Pain · Reckitt
Aleve
Pain · Bayer
Boots
Retail UK · Walgreens
Vantage-OTC Labs
Producer mark
04Environment · how this is hosted

Studio sits behind Cloudflare Access. Public Labs does not.

Three tiers in the Vantage-OTC architecture. Each has a distinct audience and a distinct privacy posture. The Studio you're looking at right now is the most restrictive of the three.

TIER 01 · PRIVATE

studio.vantage-otc.com

You are here. Cloudflare Access wall · email + authenticator code. Only authorized policy emails can see anything. Pre-decision work lives here.

TIER 02 · PUBLIC SHOWCASE

labs.vantage-otc.com

Open web · no auth · for sponsors, journalists, prospects. Finished incubated products live here (MPIF currently · Seasonal Intelligence "preview" later).

TIER 03 · PRODUCTION

vantage-otc.com

Live platform. Paying subscribers. Real data, real production widgets. Auth-gated by subscription tier. Live since 2024 Q4.

PROMOTION FLOW
Documents and widgets move Studio → Labs → Production. Nothing publishes outward without an explicit founder sign-off. A draft in this Studio stays in this Studio until the decision is taken.
VANTAGE-OTC LABS · STUDIO · studio.vantage-otc.com
Authenticated workspace · Cloudflare Access protected · all content draft & confidential
Deployed via Cloudflare Pages · static HTML · zero telemetry · zero analytics · zero third-party scripts
All third-party brand names shown (Claritin · Strepsils · Lemsip · Benadryl · Boots · Vicks · Panadol · Nurofen · Aleve · etc.) are illustrative only · no sponsorship arrangements implied or contracted