Sponsor Pitch · Reckitt master · Vantage-OTC Labs Studio

01Part 1 · the 1-pager · attach to the intro email

The commercial brief Reckitt's category team reads first.

One page. Six sections. Designed for the 90-second scan a category director gives to inbound sponsorship proposals before deciding whether to take the discovery call.

02Part 2 · intro email · ready to copy-paste

The short email that opens the door · 110 words.

First-touch outreach should be short, specific, and respect the recipient's time. The 1-pager attached as PDF (or as a link to this studio page if you want sponsor reviewers to land behind Cloudflare Access first — preferred for confidentiality).

EMAIL · INTRO · COPY READY

⌘ ⇧ C

Subject: Sponsorship · Vantage-OTC Labs Seasonal Intelligence™ · 4 Reckitt brands · Oct 2026 To: [Reckitt Self-Care Category contact] CC: (optional · brand-specific contact if known) [First name], I run Vantage-OTC Labs · the OTC intelligence platform that already serves 32 European markets and 18 regulatory registers since Q4 2024. This October we're launching Seasonal Health Intelligence™ — a Bloomberg-style terminal for OTC seasonal demand, refreshed daily across UK · NL · CH. The first wave covers Flu & Cough Watch™ and Quit Watch™ in time for UK Stoptober + winter respiratory peak. Four Reckitt Self-Care brands sit at the center of this commercial moment · Strepsils · Lemsip · Nurofen Cold & Flu · Gaviscon. A master sponsorship agreement covers all four across the first two waves (Oct 26 + Dec 26). The category brief and 1-pager are attached. The activation window for October closes mid-August. Could we book a 30-minute discovery call before 15 June? I'm flexible on time zones (UK · NL · CH). Thanks · looking forward. — Harm Jan Schuurman Founder · Vantage-OTC Labs harmjan.schuurman@vantage-otc.com · vantage-otc.com

ATTACHMENT STRATEGY

Best practice: attach this 1-pager as PDF (export from the studio page · Cmd+P → Save as PDF). Plus the Cough/Cold/Flu category brief (do the same). Two attachments, ~600 words total — short enough to read in one sitting, substantial enough to take seriously.

03Part 3 · cold-approach playbook · finding the right Reckitt contact

Four ways into the conversation · ordered by effectiveness.

No existing Reckitt relationship means cold outreach — but cold doesn't mean random. Reckitt's category-marketing org structure is well-mapped. The right title + right office reaches the right inbox 60-70% of the time.

PATH 1 · WARM INTRO

2nd-degree LinkedIn connection

Always tried first. Search LinkedIn for "Reckitt" employees with mutual connections. Best mutual-connection types: ex-AstraZeneca · ex-GSK CH · IQVIA UK · AESGP attendees · former NielsenIQ analysts.

The intro request to your shared connection should be short: 2 sentences, link to this 1-pager, ask if they'd be willing to forward (not introduce — lower friction).

Hit rate: ~50-70% if mutual connection forwards. Time: 1-2 weeks to first response.

PATH 2 · COLD LINKEDIN INMAIL

Direct InMail to category director

LinkedIn Premium InMail to the named role. Personalized 3-sentence opener referencing a Reckitt-specific brand action (e.g., recent Strepsils packaging change · Lemsip campaign · Nurofen geo-expansion). Then link to studio page.

Avoid generic "interested in partnership?" Tone — Reckitt people delete those by reflex. Lead with the specific brand fact + the specific moment (October launch).

Hit rate: ~15-25% response. Time: 3-5 days to response (if at all).

PATH 3 · INDUSTRY EVENT

AESGP / NHS / OTC Summit hallway

Reckitt always sends senior people to AESGP annual (Brussels) · NACDS Annual (US, less relevant) · OTC Summit · Self-Care Innovation Awards. If any of these are coming up before August, attend, find the Reckitt person, hand them the 1-pager directly.

Next AESGP-related event: AESGP Annual Meeting 2026 · check the calendar. Brussels-based · 2 days · sponsor section + networking lunches.

Hit rate: ~40% conversation in-person · ~60% follow-up call. Time: depends on event timing.

PATH 4 · COLD EMAIL + FOLLOW-UP CADENCE

3-touch sequence over 2 weeks

If Paths 1-3 don't open the door fast enough, fall back to direct email with the 1-pager. Use the address pattern firstname.lastname@reckitt.com (Reckitt's standard format). Validate via Hunter.io or by checking LinkedIn profile.

Cadence: Day 1 (full intro + 1-pager). Day 6 (short bump · "wanted to make sure this didn't get lost"). Day 14 (final touch · "happy to revisit in Q3 if timing's off · here's the deadline math").

Hit rate: ~10-15% after 3 touches. Time: 2-3 weeks.

Target roles · who at Reckitt to find

Reckitt re-organized its Health business in 2023 — the "Reckitt Self-Care" or "Reckitt Health" unit is the right team. Avoid the "Hygiene" side (Dettol · Air Wick) — they own different categories.

ROLE

WHY THEM

PRIORITY

Category Director · Self-Care Respiratory

Highest leverage. Owns Strepsils + Lemsip + Nurofen Cold & Flu commercial strategy. Single conversation can authorize the master agreement.

"Reckitt" "Self-Care" "Category Director" "respiratory"

P1 · primary

VP / Director · Brand Marketing · Strepsils EU

Single-brand owner. Easier to engage than category director · narrower decision but high autonomy for their brand.

"Reckitt" "Strepsils" "Brand Director" OR "VP" "Marketing"

P1 · alt

Head of Insights · Self-Care / OTC

Owns the data/intelligence stack. Most likely to genuinely understand the value of Vantage-OTC Labs immediately. May not have signing authority but champions internally.

"Reckitt" "Head of Insights" "Self-Care"

P2 · champion

Senior Brand Manager · Lemsip UK

UK-specific anchor. Lemsip is the most UK-concentrated brand — UK Brand Manager is decisive for that single slot.

"Reckitt" "Lemsip" "Brand Manager"

P2 · UK-only

Procurement · Marketing Services

Last-resort path. Procurement gates external services contracts. Reaching here without category alignment first usually means delays — but if all else fails, this is the formal sponsorship-procurement track.

"Reckitt" "Procurement" "Marketing"

P3 · avoid first

Office locations · Reckitt HQ Slough (UK) · Reckitt Health Brussels (EU) · Reckitt CH Wallisellen (CH). Strepsils brand team is Brussels-led; Lemsip is Slough-led. Filter LinkedIn searches by location to match the right brand.

04Decision tree · what happens after the first call

From discovery to signed LOI in 12 weeks · the 8-stage funnel applied to Reckitt.

STEP

GATE

WK 0

Stage 02 · Open. Intro email sent. Follow-up cadence engaged. Target: response within 5 business days.

Open

WK 1–2

Stage 03 · Discover. 30-min discovery call. Demo studio.vantage-otc.com (via temp Cloudflare Access policy for reviewer email · 14-day session). Walk concept · launch plan · category brief.

Continue

WK 3–5

Stage 04 · Diagnose. 2nd call with brand team(s). Tailored conversation per brand. Discuss specific category fit, internal champion, commercial timing.

Continue

WK 6–7

Stage 05 · Propose. Formal proposal · pricing · embed mockup demo · sponsor-pack terms. Decision: do we have a real interest? Yes/no by end of WK 7.

Critical gate

WK 8–11

Stage 06 · Negotiate. Contract redlines · exclusivity language · per-market scope · MSA terms · legal review. Possible scope expansion (e.g., Nurofen all-product portfolio).

Continue

WK 12

Stage 07 · Sign. LOI signed by 13 August latest. Final contract within 4 weeks. October 27 launch confirmed.

LOI · GO

WK 13–14

Stage 08 · Activate. Brand-asset exchange · embed instance built · co-branded widget reviewed by Reckitt brand teams · QA · go-live ready.

Launch ready

RISK · CRITICAL PATH SLIPPAGE

If WK 0 doesn't happen this week (by 29 May), the math compresses. Every week of delay reduces the LOI buffer at WK 12 by ~1 week. By WK 4, the October launch starts requiring Reckitt to skip the proposal stage and accept a "good enough" agreement — which reduces both deal value and renewal probability for 2027.

Bottom line: first email out by Wednesday 27 May is the right operational target.

Reckitt master agreement.Four brands. Two waves. One conversation.

The commercial brief Reckitt's category team reads first.

Master sponsorship · Vantage-OTC Labs Seasonal Health Intelligence™

The Bloomberg Terminal for European OTC seasonal demand.

You already lead these categories commercially. Now lead them intelligently.

What's in the master agreement.

Tier 03 · OTC brand sponsorship.

A 30-minute discovery call before June 15.

October is the natural launch window — and the only one available before March 2027.

The short email that opens the door · 110 words.

Four ways into the conversation · ordered by effectiveness.

2nd-degree LinkedIn connection

Direct InMail to category director

AESGP / NHS / OTC Summit hallway

3-touch sequence over 2 weeks

Target roles · who at Reckitt to find

From discovery to signed LOI in 12 weeks · the 8-stage funnel applied to Reckitt.

Reckitt master agreement.
Four brands. Two waves. One conversation.